Cairo, Egypt- May 10, 2010 - Xceltra MEA, the official distributor of industrial data communication solutions representing reputable brands from Europe into the Middle East and Africa took part in the Automation Technology Egypt 2010 exhibition…

Automation Technology Egypt 2010 exhibition is held yearly at the Cairo International Convention Center in Egypt with the aim of networking experts, industry leaders and distributors mainly in the fields of Process Automation, Instrumentation, Controls Systems and Robotics. The event was held under auspices of his excellence Eng. Rashid Mohamed Rashid, Minister of Trade and Industry in Egypt. What is unique about this event is that it mainly targets system integrators in the Middle East with a primary focus on Industrial Automation. The exhibition hosted a number of 53 exhibitors mainly from Egypt and proudly industrial data communications was solely represented by Xceltra.

As elaborated by Dr. Muhammad Hammad, Marketing Manager at Sama Marketing business the international exhibitions and conferences organizer in charge of this event “4,000 specialised visitors attended the exhibition which was sponsored by renowned integrators in the field of industrial automation such as Siemens, Rockwell Automation and Wika International.” Dr. Hammad concluded that such a vast number indicates that the Egyptian & Middle East market is vastly growing, and that the opportunity for industrial automation suppliers is promising. An exhibitor survey showed that they came out satisfied from the event, especially of the visitors' profile which was mainly composed of qualified decision-makers.

Dr. Hammad added that the size of the Egyptian automation market is still modest, but with indications of strong potential for growth. According to the Egyptian experts in automation Industry, the industrial automation field in Egypt has immensely increased. The growth came especially from investments in oil and gas, mining, metals, ethanol and sugar, pulp and paper companies, and, from both public and private investments in Egypt.

According to Mr. Amr Abdulkader, Industrial Datacoms Product Manager at Xceltra “Xceltra’s booth was visited by few hundreds of professionals, most of them were attracted to our industrial data communication solutions, which is a very specific and important field to the Industrial Automation system integrators. Our unique proposition is that we can cover the IDC solutions for them and they can focus on the Control systems.” He added that the most key attractive products were: HMS's Anybus "Industrial Protocol Gateways", Westermo's Ethernet G.SHDSL Extenders, serial to fiber modems & industrial routing Switches. Contemporary Controls industrial Ethernet switches and building automation connectivity products, Viola Systems industrial cellular (GPRS/EDG) M2M solution.

As part of Xceltra’s continuous efforts to ensure a closer relationship with its international partners, Xceltra’s booth was attended by Mr. Fredrick Nilson, Area sales manager at HMS a renowned Xceltra partner from Sweden, who was very pleased with the exhibition and said “We see the same trend in Europe that more specialized exhibitions is better for our type of business. It becomes more of a place for discussing live projects rather than just a meeting place for management level i.e. that during an exhibition like AT the project managers and engineers involved in projects gets an opportunity to find the right solutions for their projects.” He also added “All in all I really believe that this exhibition will be very good for our mutual business in Egypt and was a good investment from Xceltra and HMS.”

Xceltra MEA enables system Integrators, VARs and Resellers to offer reliable data communication solutions within different segments like Oil &Gas, Automation, Power, and Energy and Telecoms sectors. With headquarters in London, UK and local presence in Cairo, Jeddah and Dubai, Xceltra MEA is uniquely positioned to link internationally renowned technology suppliers in Europe and the America’s with markets in the Middle East & Africa.

For more information please contact:

Dina Oriby
Assistant Marketing Manager
Tel: +44 20 7858 1108
Email: marketing@xceltra.com